In the excavator market, there are about 1.4 million excavators in the country, and the average consumption of each excavator parts is 35,000 yuan/year. In 2011, the parts market followed the extreme expansion of excavator sales, and by 2013, the parts overcapacity was overcapacity, the machinery continued to age, the parts market slowly expanded, and the production volume of parts was much higher than the demand. Due to such an environment, the general agent was affected by the expansion of the industry in the early stage, and a large amount of inventory was unsalable; provincial wholesalers, the price is not transparent, and many merchants wantonly increase prices to slaughter customers; The quality of municipal wholesalers is not guaranteed, and there is often a phenomenon of shoddy quality; The goods in the terminal store are incomplete and cannot meet customer needs.
Digging and distributing warriors is an e-commerce platform for excavation and distribution machine parts, which is mainly completed through direct supply from manufacturers, online orders from end users, and logistics and cash flow of third parties. The profit model is mainly divided into three aspects, namely that manufacturers pay sales commissions at a certain percentage, self-developed supporting tool products make profits, and collect advertising fees. In addition, the company also has another product, the Digging Warrior APP, which is a mobile APP based on information services, through which users can publish information such as finding substitute drivers, recruiting long-term drivers, and finding excavators. Users who are interested in such information can contact the information publisher directly by phone. This APP is completely in the form of a free service for users in the industry to solve the dilemma of "difficulty in finding a driver" and "excavator is idle without work".
At present, the data platform of digging warriors has captured a total of 5,839 industry users in the three prefecture-level cities of Xingtai, Handan and Shijiazhuang, including about 3,781 drivers, bosses, and engineering contacts who have clarified their identities.
At present, the more powerful companies in the industry are doing the second-hand car market, their customer base is mainly excavator dealers, the end customer second-hand car personnel are less than 5% of the whole market, and there are no powerful competitors in the accessories industry.
In terms of team, the founder of Digging Warrior has 12 years of grassroots experience in excavators, and also operates parts stores and repairs, focusing on the combination and research of tradition and network for nearly three years, and has a patent for the quick change device of bucket teeth.
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